Our Story

Brownfield's is Estes Park, Colorado's favorite store! Known for having something for everyone at prices that can’t be beat, Brownfield's has been serving the people of Estes Park since 1956.

The original store was oriented toward saddles and other horse goods and included western wear and cowboy boots. It was located in the Bartlett building on Moraine Avenue. In 1961, the building at 350 East Elkhorn Avenue was purchased and the store moved in for the 1962 summer season. The store has evolved over the years. Merchandise is now geared toward the outdoor lifestyle.  Brownfield's has undergone many facelifts over the years. Part of the current Brownfield's building was actually a house owned by the Preston family. The house was built around 1909 and the main portion of the house is now the upper level of the store. In 1963, the early modernistic front was replaced by the stable type roof. In 1978, a new entry way was built after a car ran into the old sliding glass doorway. The Lawn Lake Flood of 1982 was a catalyst for extensive remodeling. In 1984, a major renovation took place which included the addition of the western style front. Also in 1984, the Estes Park Urban Renewal project began and Brownfield's brought forth a totally new design. The western front was added and the building painted with a rust, blue, and natural color scheme. The new sidewalk in front of the store was completed during the urban renewal project. In 1990, Urban Renewal developed a walkway along the Big Thompson River behind the buildings of East Elkhorn Avenue. In 1993, the interior of Brownfield's was totally redone. 

In September 2013, another flood hit Estes Park, and more changes came as a result of that event. All of the carpet in the store was replaced. A new tile floor was installed in the entry of the store. Other aesthetic changes took place as Brownfield’s re-worked the layout of the store. The flood took a toll on much of Northern Colorado.  The exterior of the store was updated in 2019 with a new color scheme and style.  In 2021, we expanded our property and built a new office building on the backside of the store.  In August of 2022, we began construction on the renovation and expansion of the interior of the store.  The upgrades debuted when we opened for our 68th season over Memorial Day Weekend 2023.  The Brownfield's property was roughly 3,700 square feet before the two-year expansion project began.  Now, the finished product is just shy of 7,000 square feet.  The customers voiced their stamp of approval on the renovation throughout the 2023 season and we are very grateful!

Each season, we completely sell out of all our merchandise and spend the whole winter buying and designing new products.  We will remain true to our roots and continue the seasonal tradition in Estes Park that we have done for nearly seven decades.  We just love present the public with a brand new store each season!  If you would like to watch the process of how we "Become Brownfield's" each year, please visit our Facebook page.  

Everything's Better at Brownfield's!